Before setting up any marketing strategy one must first establish what they hope to achieve with the marketing strategy. Increase followers, increase sales and increased interactions are some of the goals that brands hope to achieve when they carry out a marketing strategy on Instagram.
When a brand has a clear marketing goal they will be able to focus on their strategy and achieve more. The goals of a brand can differ from those of an individual when it comes to Instagram marketing.
Communication is important when it comes to Instagram marketing and this can be achieved by a two-way communication portal. Through the use of positive responses to comments, a brand can make themselves appealing to masses.
The communication portal will be a place to establish trust between you and your followers. Brands will always deal with negative criticism and they can respond positively through the comment section which is viewed by all followers and potential customers.
Create contests for followers where they can win prizes and this will create a following because people want to participate and win something. Some contests you can conduct may involve bringing in extra followers so that they can win prizes and this will increase the traffic on your page.
Use visually appealing photos that can capture your audience and can grow your audience. The right hashtags and appealing photos can get your brand discovered quickly and widely. Make your hashtags relevant to your brand so that you can get long-term followers and increase your leads.
When one is putting out content on their Instagram pages, they should make sure that the focus is on quality content that will satisfy followers. Changing the timing of your posts can have a huge impact on the increase of your following.
Scheduling posts is convenient for brands because they can create the content early and it will be delivered to their followers at the right time. An analysis of the best time to post in the daytime and in the course of the week can help a brand or individual utilize those times to post their content.
Analytics and insights on an Instagram page provide useful information for brands to come up with effective marketing strategies to increase their following. You’ll only know whether you’re doing the right marketing if you measure your results after a period of time.
Another Instagram marketing strategy is to advertise your brand. Brands should be flexible enough to include new marketing strategies as they observe the results of their marketing campaigns on Instagram.