What You Need to Know Before Doing Trademark Registration.

As a business, you need to have your brand symbol which may include your trademark to help your buyers identify with your products. Your mark needs to be unique to and not anything similar to what your competitors have their brand. Your trademark could be in your name, symbol, words or phrase or a combination of any and so you can choose what to encompass.

The trademark protects your intellectual property which in this case is your brand. It is advisable to register your trademark as it gives you only the right to use the mark and if anyone claims to own the trademark yet they have not registered it then you can sue them for impersonation.

When preparing to register your company’s trademark; it is a good idea for you to employ a trademark lawyer to help with the process. Using a trademark lawyer increases your chance of a successful trademark registration process because they are equipped with information that is needed in the registration process. You can search through the local directory for trademark attorneys to choose one to work with. For individuals that can’t afford to pay for the lawyer fees, you should consider lawyers that offer their services for free or just check the guides available online.

Before starting the application process, you should decide on the mark or word that you need to use for your business. The trademark should be related to the type of business that you run such that if someone sees it, he/she will know what your company deals with. The other thing is to search through the federal portal to see if the trademark has been used already by another business or not. For this reason, it is advisable to have several trademark options so that if another firm has already used one, then you can try the other alternative and settle on one that has not been used before.

For your trademark to be registered, it must pass the set regulations of being legally protectable and registrable and to ascertain that your mark can pass the test, you can ask your lawyer or check the guideline available online. Your mark should be a strong one such that it doesn’t resemble an existing mark that could be conflicting the market.

You can choose to submit your application online or through hard copy documents once you feel ready. After filling the application, you will have to pay the fees charged and wait to see if your application will succeed. The registration money can’t be returned to you even if your application fails.

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